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Campaign Central

Here, you’ll find all the information you need to run a successful United Way campaign. The information is organized into sections to help you better find the materials you need. We try our best to consistently update the information so if there’s anything you can’t find, please contact the Resource Development team at or 717-394-0731.

And finally, thank you! We cannot thank you enough for what you do to ensure your company has a successful campaign. Lancaster County residents are better connected to the resources they need because of you.

2023-2024 Campaign Video (2:38)

What is the “Give Back, Win Big” Program? (1:11)

The History of One United Lancaster (2:30)

VITA Makes a Difference for Afghan Refugees (2:41)

Week of Caring 2023 (1:54)

United Way of Lancaster County’s 2023 Trike Race (1:30) See a recap of the 2023 Trike Race, where Orrstown Bank took home the trophy for the second year in a row. 

VITA Volunteers 2022 (2:09) Learn more about why you should volunteer with our VITA (Volunteer Income Tax Assistance) program. 

AWI and Elizabethtown Hub (2:47) We were afforded a unique opportunity to be the connector between one of our most significant corporate partners, Armstrong World Industries, and the Elizabethtown Area Hub. We facilitated a product donation of ceiling tiles from Armstrong World Industries to the Hub for their newly constructed community center on Washington Street in Elizabethtown. Jennifer Johnson, president of Armstrong Foundation, invited us to apply for a Foundation grant to further support the new building. United Way was awarded $100,000 to be distributed to the Elizabethtown Area Hub as funding for two low-income apartments at Community Place on Washington. 

PPE Donation to Aaron’s Acres (2:02) In the summer of 2021, many organizations were doing their best to keep their staff and guests safe. Apex Advertising made a large donation of PPE to the nonprofit, Aaron’s Acres, in Lancaster County. This connection of resources with a community need was facilitated by United Way of Lancaster County. The PPE was used for the summer programs at Aaron’s Acres.

2023-2024 Brochure

2022 Rollover Campaign Language (PDF) (Word)

2021-22 United Way of Lancaster County informational sheet (PDF) (Word)

2022 Campaign Kick-Off Meeting Invitation Template (PDF) (Word)

2022 Mid-Campaign Email Template (PDF) (Word)

2022 Reminder Day Before Closing Campaign Template (PDF) (Word)

2022 Thank You Email Template (PDF) (Word)


United Way’s Investment Priorities

Impact of a Dollar Infographic

Campaign Thermometer

Volunteer Income Tax Assistance (VITA)

2021 VITA Outcomes


2022 VITA Info Sheet


VITA Returns from 2007-2022


VITA Website


VITA Rack Card


VITA Facts/ Myths Video


Value of VITA Video


PA 211

211 Information Sheet


211 Informational Video


PA 211 East Website


211 Poster (English)


211 Poster (Spanish)


Where to Call Guide 2021


SingleCare (Prescription Discount Card)


10 Steps to Success

  1. Know your United Way.
    Familiarize yourself with United Way’s role in your community, and how the Impact Fund can make a real difference.
  2. Involve your CEO.
    Meet with your CEO to discuss the objectives of the campaign, approving incentives for participants, and appointing a coordinator for Leadership Giving.
  3. Develop a strong campaign team.
    Invite co-workers from all appropriate levels to join your campaign team, and ask your CEO to appoint a Company Campaign Chair.
  4. Plan your campaign.
    Develop a timeline and set a goal for your campaign, choose a solicitation process and plan your events! Be sure to check your United Way of Lancaster County’s Campaign Coordinator Toolbox for lots of helpful tools. 
  5. Review your last campaign.
    Host a meeting to discuss the results of your previous year’s campaign, develop new strategies and review best practices.
  6. Promote your campaign.
    Display United Way posters and materials in appropriate areas, and announce your campaign via your company’s communications channels.
  7. Conduct your campaign.
    Host a kickoff event with your CEO, promote your activities and special events, and host fundraisers – virtually and in-person.
  8. Ask for the gift.
    If you want your colleagues to give, you have to ask! Group solicitation, one-to-one solicitation, and outreach to retirees can all be effective ways to get contributions.
  9. Wrapping up.
    Collect pledge forms, distribute incentives, publicize winners, and report your results to your United Way Resource Development contact person.
  10. Thank investors for your campaign success.
    Be sure to show your appreciation to everyone involved in your campaign – from the CEO and your campaign committee to the employees and retirees – everyone deserves a pat on the back, including you!

"My vision is to create an inclusive and equitable community where every individual irrespective of their race, ethnicity, gender, sexual orientation, socioeconomic status has an opportunity to succeed, because that's the only way entire community will thrive and prosper."

|Aiza Ashraf
Director of Equity