Campaign Central
Here, you’ll find all the information you need to run a successful United Way campaign. The information is organized into sections to help you better find the materials you need. We try our best to consistently update the information so if there’s anything you can’t find, please contact the Resource Development team at Campaign@uwlanc.org or 717-394-0731.
And finally, thank you! We cannot thank you enough for what you do to ensure your company has a successful campaign. Lancaster County residents are better connected to the resources they need because of you.
2024-2025 Full Campaign Video (4:12)
2024-2025 Campaign Video (1:33)
What is the “Give Back, Win Big” Program? (1:11)
The History of One United Lancaster (2:30)
VITA Makes a Difference for Afghan Refugees (2:41)
Week of Caring 2023 (1:54)
United Way of Lancaster County’s 2024 Trike Race (2:14) See a recap of the 2024 Trike Race where Roads Energy took home the trophy.
VITA Achievements 2023-2024 (3:14) Discover how VITA is making tax prep affordable and more rewarding than ever before!
Warm Home Warm Hearts 2024 (3:54) United Way of Lancaster County and Brubaker, Inc. teamed up to gift a Lancaster home owner a free heating system. This is the fourth consecutive year United Way has hosted this program, and the first year teaming up with Brubaker Inc.
2022 Campaign Kick-Off Meeting Invitation Template (PDF) (Word)
2022 Mid-Campaign Email Template (PDF) (Word)
2022 Reminder Day Before Closing Campaign Template (PDF) (Word)
2022 Thank You Email Template (PDF) (Word)
UWLANC Logos
- A Century United Logo
- Digital use: Horizontal
- Digital use: Vertical
- Print use: Horizontal
- Print use: Vertical
United Way’s Investment Priorities
2021 Giving Societies Overview
Planned Giving Brochure- updated version, coming soon!
Volunteer Income Tax Assistance (VITA)
10 Steps to Success
- Know your United Way.
Familiarize yourself with United Way’s role in your community, and how the Impact Fund can make a real difference. - Involve your CEO.
Meet with your CEO to discuss the objectives of the campaign, approving incentives for participants, and appointing a coordinator for Leadership Giving. - Develop a strong campaign team.
Invite co-workers from all appropriate levels to join your campaign team, and ask your CEO to appoint a Company Campaign Chair. - Plan your campaign.
Develop a timeline and set a goal for your campaign, choose a solicitation process and plan your events! Be sure to check your United Way of Lancaster County’s Campaign Coordinator Toolbox UWLanc.org/Campaign-Toolbox for lots of helpful tools. - Review your last campaign.
Host a meeting to discuss the results of your previous year’s campaign, develop new strategies and review best practices. - Promote your campaign.
Display United Way posters and materials in appropriate areas, and announce your campaign via your company’s communications channels. - Conduct your campaign.
Host a kickoff event with your CEO, promote your activities and special events, and host fundraisers – virtually and in-person. - Ask for the gift.
If you want your colleagues to give, you have to ask! Group solicitation, one-to-one solicitation, and outreach to retirees can all be effective ways to get contributions. - Wrapping up.
Collect pledge forms, distribute incentives, publicize winners, and report your results to your United Way Resource Development contact person. - Thank investors for your campaign success.
Be sure to show your appreciation to everyone involved in your campaign – from the CEO and your campaign committee to the employees and retirees – everyone deserves a pat on the back, including you!
